Xtranormal is Back!

The above video was produced with Xtranormal Technology. 

In 2012, Xtranormal Technology released a Web site with animation software; it was powerful, fun and very cost effective - used by beginners and professionals. Even television commercials used the technology. 

Xtranormal Technology, Inc. was a digital entertainment company that produced do-it-yourself animation software for the web and desktop and turned words from a script into an animated movie using text-to-speech and animation technologies.

As of August 2013, the content of their web site was replaced by a holding page showing "pause", hinting at a future relaunch. However, in early October, the placeholder went away and the web site was shut down.  People assumed the company was out of business permanently, and a lot of do-it-yourself video producers were very sad.

It was during this time, the company filed for Capital 1 Bankruptcy, before a different company named Nawmal purchased their property and technology, thus allowing the service to continue, although commencing operations in late 2015.

History of Xtranormal

Xtranormal was launched by computer game programmers, and after four years of software development, it was a hit. It was originally designed as a storyboarding tool for writers and film directors. The original intent was to allow users to create videos by choosing from a menu of predesigned characters and sets, and scripting their own dialogue. But it caught on as the easiest animation software for non-experts. The drag-n-drop user-interface was amazingly easy and powerful.

Xtranormal's State platform allowed casual users to create their own animated videos. State was replaced with a newer version of the animation software called Xtranormal Desktop (or, XD). XD was free to download from the Xtranormal website but is no longer distributed.Xtranormal also released a web-based animation software tool called Movie Maker (alternately known as "Text-To-Movie"). Movie Maker offers users a more limited subset of functionality from Xtranormal Desktop in exchange for the convenience of a web browser. Xtranormal videos could at one time be created through an interface directly on the YouTube website.

In 2011, Xtranormal launched a subscription service called Xtranormal for Education. This program aimed to empower teachers and students by giving them a new way to express themselves in the classroom. Teachers can create and grade animation-based assignments directly from their web browsers. Xtranormal for Education has been implemented in K–12, university and special needs classes all over the world.

In January 2013, Xtranormal's CEO at the time told Forbes magazine that Xtranormal had a viable web subscription model, but believed that the real opportunity for growth was now in mobile. .At the end of June 2013, Xtranormal announced that they were discontinuing all current subscriptions, point plans and existing services after July 31, 2013. They encouraged users to use up existing points and to publish and download created movies before that date

In August 2013, their online services were taken down, with the content of their web site replaced by a holding page showing the company's logo, a set of media player control buttons, and the word "pause", but in early October their site was shut down completely. Its official YouTube, Facebook, and Twitter pages have also been deleted.

Around December 2013 the site was home to a store called "the college shop" but that disappeared as the following event took place.

As of April 2014, Xtranormal's domain now hosts a close mirror of the site of Nawmal Ltd. which acquired Xtranormal's intellectual property.

In August 2015, Xtranormal is acquired by Nawmal Ltd; the code has been cleaned, and the first products are now available:

http://www.nawmal.com/products/

Source: Wikipedia

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